Social media enabled GP practices

Posted on 26. Aug, 2010 by phaedrus.

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In preparation for a recent visit to my new local GP in the London Borough of Camden, I decided to check opening hours and contact details online. I was surprised and interested to see that, alongside the usual information, user comments and ratings were displayed for my convenience.
In fact, through the NHS Choices website, [...]

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Children with rare ageing disease ‘found’ through global media campaign

Posted on 23. Aug, 2010 by Handbaglady.

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Further to my post last October about the launch of GLOBALHealthPR’s awareness campaign ‘Find the other 150′ I am now pleased to announce the fantastic results…
Thirteen new children from seven countries with the rapid ageing disease Progeria have been found as a direct result of the campaign, bringing the total known cases in the world [...]

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Informed privacy decisions and informed openness

Posted on 14. Aug, 2010 by neilcrump.

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Ed Purkis wrote a blog post a few weeks ago that has had my mind whirling. The post read:
The author of a report which features the personal details of 100 million Facebook users says he released the information to highlight the privacy issues associated with social networking. This has received widespread media pick-up because it [...]

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Happy first birthday #hcsmeu

Posted on 13. Aug, 2010 by phaedrus.

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Birthday wishes from the members of the #hcsmeu twitter group, as it reaches one year of age:

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Pharma comms in the age of austerity

Posted on 13. Aug, 2010 by phaedrus.

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This month’s issue of Pharmaceutical Marketing (PM) contains a fascinating look at the road ahead for the pharmaceutical industry in the age of austerity. Aurora MD and co-founder Claire Eldridge’s cover story insights are realistic yet optimistic. Click here to read the article.
With massive health service funding cuts pledged by the Lib-Cons, the pharmaceutical industry [...]

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Aurora austerity makes cover story

Posted on 13. Aug, 2010 by neilcrump.

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Aurora MD Claire Eldridge wrote the cover story for the latest issue of Pharmaceutical Marketing magazine. In the article Claire writes about the state of the public finances, the impact on the NHS, and how pharma should, in our view, respond.

Read the article online here:
http://www.pmlive.com/find_an_article/allarticles/categories/General/2010/august/features/sink_or_swim

Posted via email from auroracomms’s posterous [...]

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#hcsmeu 1st birthday video

Posted on 05. Aug, 2010 by neilcrump.

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Hi all
To celebrate the 1st birthday of the #hcsmeu community and inspired by this excellent video (spotted by @pharmaguy and shared on the #hcsmeu Facebook page)…

…here is an idea…
Compile a video of the #hcsmeu community members saying “hcsmeu” from the birthday gatherings on Friday 6th August (if you cannot attend a birthday party then please [...]

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We hate social media bloopers

Posted on 04. Aug, 2010 by neilcrump.

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In the making of our ‘We Hate Social Media’ videos the Aurora team had to put themselves in front of a camera…

We put ourselves through this ‘ordeal’ because we believe that it is time for pharma companies to embrace social media with rigour and make a valuable contribution to the global health discussion that is [...]

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Cut people some slack *please*

Posted on 29. Jul, 2010 by neilcrump.

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Back in August last year I wrote a post about how we were at the ‘toddler’ stage for the use of social media by pharma companies and that a few elite athletes were starting to flex their muscles and show us what they are made of.
So a year has passed and has much changed? Are [...]

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