Aurora Comms Blog

Children with rare ageing disease ‘found’ through global media campaign

Posted on 23. Aug, 2010 by Handbaglady.

Further to my post last October about the launch of GLOBALHealthPR’s awareness campaign ‘Find the other 150′ I am now pleased to announce the fantastic results…
Thirteen new children from seven countries with the rapid ageing disease Progeria have been found as a direct result of the campaign, bringing the total known cases in the world [...]

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World Cup sickness…

Posted on 07. Jun, 2010 by Handbaglady.

As England gears up for the start of the World Cup this Friday, there are a lot of very excited people across the country (including in my house!)
Everywhere you go, there are cut price booze offers, flags on cars and pubs, work sweepstakes, Sky HD offers etc etc. The expectations for the England team [...]

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Boozy Britain - the debate continues…

Posted on 02. Jun, 2010 by Handbaglady.

In keeping with our national obsession with booze….most of the papers, including The Times, Independent, Daily Telegraph, Daily Mail and Daily Mirror reported today on NICE launching new guidance on preventing harmful binge drinking. NICE said alcohol must become less affordable and harder to obtain.
The guidance does not recommend a minimum price but [...]

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Americans move one step closer to healthcare for all

Posted on 22. Mar, 2010 by Handbaglady.

The USA moved one step closer this week to healthcare for all, (despite no Republican support(!) with the approval of President Obama’s 10 year health reform bill. This is fantastic news for the estimated 32 million uninsured Americans and also for Obama himself but what does this mean for the pharmaceutical industry as a whole? [...]

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Social media with a conscience

Posted on 27. Jan, 2010 by Handbaglady.

The response to the Help Haiti appeal has been a truly global phenomenon – the help, money and support for the stricken country has flooded in from all around the world. Nobody could fail to be moved by the media images including stories of hope and human endurance which have flashed onto our television screens [...]

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2010 starts with global growth: GLOBALHealthPR expands Eurasia presence

Posted on 04. Jan, 2010 by Handbaglady.

Further to last year’s new additions, Aurora’s international network, GLOBALHealthPR, the largest independent public relations organisation dedicated exclusively to health and medical communications worldwide, has announced a further expansion, this time in Eurasia by welcoming Optimum Brand in Turkey (www.optimumbrand.com) and Mediamedic Communications (www.mediamedichealth.com) in India.
With both Optimum Brand and Mediamedic, GLOBALHealthPR amplifies its level [...]

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The search begins

Posted on 27. Oct, 2009 by Handbaglady.

Hayley from Bexhill-on-Sea has Progeria. She is one of only two children in the UK with this rare disease. Hayley has won a prestigious Children of Courage award and has appeared in a number of documentaries about the disease. She’s a very brave little girl.
GLOBALHealthPR is leading the worldwide search for 150 other children [...]

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Revisiting the value of PR

Posted on 21. Oct, 2009 by Handbaglady.

When it comes to looking for the best use of marketing budgets, the research is clear and even intuitive — public relations is a more cost-effective and credible vehicle than direct-to-consumer marketing.
“We are still struggling to overcome the worst ever global financial and economic crisis since the founding of the United Nations more than 60 [...]

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David v Goliath

Posted on 13. Oct, 2009 by Handbaglady.

Here’s a great US article on choosing a marketing services agency – big v. small… It’s what we’ve always said here at Aurora, it’s all about the people and being a true extension of the client’s team. Aurora’s focus has always been making sure our clients are happy.

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Government’s latest anti-drugs driving advert hits our screens

Posted on 04. Sep, 2009 by Handbaglady.

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