Aurora Comms Blog

Social media with a conscience

Posted on 27. Jan, 2010 by Handbaglady.

The response to the Help Haiti appeal has been a truly global phenomenon – the help, money and support for the stricken country has flooded in from all around the world. Nobody could fail to be moved by the media images including stories of hope and human endurance which have flashed onto our television screens [...]

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2010 starts with global growth: GLOBALHealthPR expands Eurasia presence

Posted on 04. Jan, 2010 by Handbaglady.

Further to last year’s new additions, Aurora’s international network, GLOBALHealthPR, the largest independent public relations organisation dedicated exclusively to health and medical communications worldwide, has announced a further expansion, this time in Eurasia by welcoming Optimum Brand in Turkey (www.optimumbrand.com) and Mediamedic Communications (www.mediamedichealth.com) in India.
With both Optimum Brand and Mediamedic, GLOBALHealthPR amplifies its level [...]

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The search begins

Posted on 27. Oct, 2009 by Handbaglady.

Hayley from Bexhill-on-Sea has Progeria. She is one of only two children in the UK with this rare disease. Hayley has won a prestigious Children of Courage award and has appeared in a number of documentaries about the disease. She’s a very brave little girl.
GLOBALHealthPR is leading the worldwide search for 150 other children [...]

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Revisiting the value of PR

Posted on 21. Oct, 2009 by Handbaglady.

When it comes to looking for the best use of marketing budgets, the research is clear and even intuitive — public relations is a more cost-effective and credible vehicle than direct-to-consumer marketing.
“We are still struggling to overcome the worst ever global financial and economic crisis since the founding of the United Nations more than 60 [...]

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David v Goliath

Posted on 13. Oct, 2009 by Handbaglady.

Here’s a great US article on choosing a marketing services agency – big v. small… It’s what we’ve always said here at Aurora, it’s all about the people and being a true extension of the client’s team. Aurora’s focus has always been making sure our clients are happy.

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Government’s latest anti-drugs driving advert hits our screens

Posted on 04. Sep, 2009 by Handbaglady.

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The good, the bad and the unknown

Posted on 04. Sep, 2009 by Handbaglady.

Cholesterol-related news and advice continues to feature heavily in the UK media. The general public is fed a constant stream of media stories about exercise, lifestyle and ever changing advice about what they should or shouldn’t eat and drink. With cholesterol-lowering or more accurately low-density lipoprotein cholesterol (LDL-C) in particular, there has been a shift [...]

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Aurora top 20

Posted on 01. Sep, 2009 by Handbaglady.

Congratulations to the England cricket team for winning the Ashes series. After working on a cricket-themed disease awareness campaign throughout the summer, the Aurora team has been following the action avidly and for some in the office, with a new found interest. It’s always lovely to beat the Aussies!
Movers and Shakers
The summer is a notoriously [...]

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Town hall meetings get interesting…

Posted on 20. Aug, 2009 by Handbaglady.

A very interesting thing is happening across America at the moment – people are very publicly voicing their opinions about an issue that affects every single one of their population – healthcare.
President Obama’s plans for healthcare reform have lead to widespread debate, criticism and media scrutiny but the debate about healthcare is not new – [...]

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And the blows keep on coming

Posted on 12. Aug, 2009 by Handbaglady.

The NHS finds itself slap bang in the middle of a political storm in the US as Republicans use our healthcare system to attack President Obama’s proposals for broader government involvement in healthcare provision.
The trouble is that arguments are becoming more and more outlandish, emotive and downright inaccurate.  Republican Chuck Grassley (the most senior Republican [...]

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