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Please sir, I want some more
Posted on 14. Dec, 2009 by neilcrump.
In Charles Dickens’s second novel his plucky young orphan hero Oliver Twist tells the workhouse Master, bowl in hand, that he wants “some more”. The incredulous Master exclaims “What?” and Oliver repeats his opener: “Please sir, I want some more”. As we all know from the story, all hell breaks loose and poor Oliver ends [...]
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Monitor sidewikis on your whole domain (phew!)
Posted on 22. Nov, 2009 by neilcrump.
The Aurora team has written about the Google sidewiki on this blog and in the UK trade media in the last few months.
In my Aurora blog post on 14 October I wrote…
… that Google released the sidewiki gadget with no way to monitor it (with something like Google Alerts). This means that to check if [...]
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Sidewikis – get your head around them (fast)
Posted on 14. Oct, 2009 by neilcrump.
Just when you thought you had got to grips with the latest social media tool another one comes along. This latest one is from Google, it is called Sidewiki, and if you work in any realm of communications, you need to get your head around it quickly. This isn’t like Twitter, where you can choose [...]
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It’s that Friday feeling
Posted on 09. Oct, 2009 by neilcrump.
Hope this video of Slow Loris, courtesy of Wired, brings a smile to your face…
It’s Friday and we hope that you have a fun weekend lined up.
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The grass is always greener (or maybe not)
Posted on 08. Oct, 2009 by neilcrump.
Many of us undertaking pharmaceutical communications here in Europe think that we are on the back foot when it comes to the use of social media. We look with green eyes at our American cousins use of social media, where direct-to-consumer promotion of prescription drugs is permitted.
Here in Blighty, the PM Society has formed a [...]
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‘Mixing’ with the stars
Posted on 01. Oct, 2009 by neilcrump.
Whether you like it or not we live in a global celebrity culture. In the Aurora office there are the extremes of opinion on this topic. Some of us avidly consume the celeb rags and regularly spot them on the street, while others have a sub-zero interest.
Despite the difference in opinion all of us were [...]
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Jonathan Edwards was a toddler once you know…
Posted on 19. Aug, 2009 by neilcrump.
The cover story of August’s Pharmaceutical Marketing is entitled ‘Small Steps’. It’s a really smart status update article about web 2.0 engagement by the pharma industry. Chris Ross asked our very own NW1er for Aurora’s perspective on the way the (track and) field of social media use is shaping up.
As pointed out in the article, [...]
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Flu on your doorstep
Posted on 20. Jul, 2009 by neilcrump.
Unless you have been off the planet for the last few months you cannot have failed to notice that swine flu has reached pandemic status and has well and truly arrived on our doorstep. NHS Choices estimates that last week there were 55,000 new cases of swine flu here in the UK and sadly 29 [...]
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High definition blogging!
Posted on 11. Jun, 2009 by neilcrump.
The pharmaceutical trade press here in the UK is ablaze with feature articles and commentary on web 2.0 at the moment. Even our very own Aurora NW1er wrote an article for the May issue of PharmaTimes,* as well as writing about web 2.0 on everyone’s favourite blog [:+)]. Our own Phaedrus has also posted recently [...]
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Hot under the collar
Posted on 01. Apr, 2009 by neilcrump.
I am writing this post from a busy internet café in a beautiful European capital city. The only thing is that I haven’t had a chance to see the city yet because as ever, I am working with my lovely client team at a congress, and in fact, the internet café is in the middle [...]
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Sidewikis – get your head around them (fast)
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No shortcuts
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Undue ‘switch bashing’ or a genuine concern?
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I am stopping TB!
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Hot under the collar
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NW1er: Good job when you read this: http://news.bbc.co.uk...
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Garry Warburton: Let me ask you a question in return. How confident...
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Claire: I was so upset by this news Chiara. I checked and ...
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chiantichiara: You're exactly right Claire, unless you make the f...
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