Aurora Comms Blog

Informed privacy decisions and informed openness

Posted on 14. Aug, 2010 by neilcrump.

Ed Purkis wrote a blog post a few weeks ago that has had my mind whirling. The post read:
The author of a report which features the personal details of 100 million Facebook users says he released the information to highlight the privacy issues associated with social networking. This has received widespread media pick-up because it [...]

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Aurora austerity makes cover story

Posted on 13. Aug, 2010 by neilcrump.

Aurora MD Claire Eldridge wrote the cover story for the latest issue of Pharmaceutical Marketing magazine. In the article Claire writes about the state of the public finances, the impact on the NHS, and how pharma should, in our view, respond.

Read the article online here:
http://www.pmlive.com/find_an_article/allarticles/categories/General/2010/august/features/sink_or_swim

Posted via email from auroracomms’s posterous [...]

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#hcsmeu 1st birthday video

Posted on 05. Aug, 2010 by neilcrump.

Hi all
To celebrate the 1st birthday of the #hcsmeu community and inspired by this excellent video (spotted by @pharmaguy and shared on the #hcsmeu Facebook page)…

…here is an idea…
Compile a video of the #hcsmeu community members saying “hcsmeu” from the birthday gatherings on Friday 6th August (if you cannot attend a birthday party then please [...]

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We hate social media bloopers

Posted on 04. Aug, 2010 by neilcrump.

In the making of our ‘We Hate Social Media’ videos the Aurora team had to put themselves in front of a camera…

We put ourselves through this ‘ordeal’ because we believe that it is time for pharma companies to embrace social media with rigour and make a valuable contribution to the global health discussion that is [...]

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Cut people some slack *please*

Posted on 29. Jul, 2010 by neilcrump.

Back in August last year I wrote a post about how we were at the ‘toddler’ stage for the use of social media by pharma companies and that a few elite athletes were starting to flex their muscles and show us what they are made of.
So a year has passed and has much changed? Are [...]

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Where there is smoke there is desire

Posted on 21. Jul, 2010 by neilcrump.

I want to share my insights on the crazy world of smoking and the business of getting people to stop, officially known as smoking cessation. I am well placed to write this post because not only did I work on a prescription smoking cessation medicine and its European launch for two years, I also supported [...]

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Old Spice, New Spice, and a great copycat

Posted on 17. Jul, 2010 by neilcrump.

One of the most popular viral campaigns to date is weaving its magic all over the internet. It sparked conversation at the #hcsmeu tweet-up yesterday and followed up a discussion about healthcare communications and viral campaigns that the group had a few weeks ago (which I wrote up in this blog post).
The campaign du jour [...]

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Excellent new TV advert from Cancer Research UK

Posted on 11. Jul, 2010 by neilcrump.

Just got an email from Cancer Research UK to let me know that they have a new advert that will air first in the break during Coronation Street (a popular soap here in the UK) on Monday 12 July.  On the charity’s blog post about the ad they ask for feedback on the advert and how [...]

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Aurora productivity dipped this afternoon

Posted on 24. Jun, 2010 by neilcrump.

Thank goodness England got through, otherwise we would have had an office of grumpy Aurorians.

Posted via email from auroracomms’s posterous

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Writing up #hcsmeu tweet-ups

Posted on 06. Jun, 2010 by neilcrump.

Request to #hcsmeu community: At the London #hcsmeu drinks last Wednesday (6 June), I suggested to the assembled group that it would be really useful if the person that submitted a question for the Friday tweet-up also took on the voluntary role of writing up the discussion and posts it up in their own web [...]

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