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Social media enabled GP practices

Posted on 26. Aug, 2010 by phaedrus.

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In preparation for a recent visit to my new local GP in the London Borough of Camden, I decided to check opening hours and contact details online. I was surprised and interested to see that, alongside the usual information, user comments and ratings were displayed for my convenience.
In fact, through the NHS Choices website, [...]

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Happy first birthday #hcsmeu

Posted on 13. Aug, 2010 by phaedrus.

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Birthday wishes from the members of the #hcsmeu twitter group, as it reaches one year of age:

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Pharma comms in the age of austerity

Posted on 13. Aug, 2010 by phaedrus.

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This month’s issue of Pharmaceutical Marketing (PM) contains a fascinating look at the road ahead for the pharmaceutical industry in the age of austerity. Aurora MD and co-founder Claire Eldridge’s cover story insights are realistic yet optimistic. Click here to read the article.
With massive health service funding cuts pledged by the Lib-Cons, the pharmaceutical industry [...]

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Aurora top 20 - July 2010

Posted on 28. Jul, 2010 by phaedrus.

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With summer well under way, Aurora is making the most of the remaining (hopefully) long, hot, balmy nights. Since last month’s top 20 newsletter, our summer campaign, ‘We Hate Social Media’, has been in full swing and is now available to view at the above link. Still to come to our YouTube channel is the [...]

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The chat: We hate social media mashup

Posted on 23. Jul, 2010 by phaedrus.

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Aurora has dived into the social media ocean head first and can’t wait for the ripples to reach you. We recently posted six home-made videos on our own YouTube channel, ironically named We Hate Social Media. At Aurora we don’t hate social media, far from it in fact. Some of us are positively geeky about [...]

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Aurora sustainability achievements recognised at Better Climate for Camden EECO awards

Posted on 06. Jul, 2010 by phaedrus.

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Last week, Aurora attended the Better Climate for Camden Environmental Excellence in Camden Organisations (EECO) Awards 2010 ceremony. Many like-minded organisations from the London Borough of Camden gathered at Centre Point for a pleasant evening of sharing ideas about and gaining recognition for environmental achievements in business and buildings management.
Aurora was up for an award [...]

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More on why we hate social media

Posted on 02. Jul, 2010 by phaedrus.

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The We Hate Social Media videos continued to roll out this week, covering the challenges faced by the pharmaceutical industry when engaging in social media.
There are six videos here to view. Neil introduced the topic, then Claire spoke about appropriateness. Now Sian has covered regulations, Sarah discussed the risks involved, Aaron explored the issue of [...]

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Aurora top 20 - June 2010

Posted on 30. Jun, 2010 by phaedrus.

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What great weather we’ve been having! Even Glastonbury got showered in sun at the weekend, which is almost unheard of. The Aurora office has been hot stuff in June too, both with the heat and with buzzy activity all round. We’ve launched our summer campaign, a YouTube channel called We Hate Social Media, with some [...]

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BP comms should focus on the environment

Posted on 24. Jun, 2010 by phaedrus.

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PR Week has reported on the BP oil spill, analysing the company’s recovery communications strategy. Click here to access the article. Aurora also wrote a blog post last week on what we could learn about social and traditional media in a crisis.
In another article in the same issue, a contribution from Solitaire Townsend, co-founder of [...]

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Social media preparedness learning from the “Deepwater Horizon Incident”

Posted on 11. Jun, 2010 by phaedrus.

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British Petroleum (BP) is pumping $50 million into their campaign to rebuild their reputation in the aftermath of the recent oil spillage in the Gulf of Mexico. BP is using online methods, purchasing Google ad words, “oil” and “spill”, to direct as many internet browsers as possible to their website, which has been overhauled to [...]

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