Archive for 'Communications'

Everyone’s talking about it

Posted on 01. Sep, 2010 by chiantichiara.

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Has this ever happened to you or is it just me? When you finally decide you want to buy something – a new pair of trainers or a handbag or even a car – you suddenly notice that most of the people around you are sporting or driving the object of your desire. Why is [...]

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Children with rare ageing disease ‘found’ through global media campaign

Posted on 23. Aug, 2010 by Handbaglady.

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Further to my post last October about the launch of GLOBALHealthPR’s awareness campaign ‘Find the other 150′ I am now pleased to announce the fantastic results…
Thirteen new children from seven countries with the rapid ageing disease Progeria have been found as a direct result of the campaign, bringing the total known cases in the world [...]

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Informed privacy decisions and informed openness

Posted on 14. Aug, 2010 by neilcrump.

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Ed Purkis wrote a blog post a few weeks ago that has had my mind whirling. The post read:
The author of a report which features the personal details of 100 million Facebook users says he released the information to highlight the privacy issues associated with social networking. This has received widespread media pick-up because it [...]

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Pharma comms in the age of austerity

Posted on 13. Aug, 2010 by phaedrus.

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This month’s issue of Pharmaceutical Marketing (PM) contains a fascinating look at the road ahead for the pharmaceutical industry in the age of austerity. Aurora MD and co-founder Claire Eldridge’s cover story insights are realistic yet optimistic. Click here to read the article.
With massive health service funding cuts pledged by the Lib-Cons, the pharmaceutical industry [...]

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Cut people some slack *please*

Posted on 29. Jul, 2010 by neilcrump.

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Back in August last year I wrote a post about how we were at the ‘toddler’ stage for the use of social media by pharma companies and that a few elite athletes were starting to flex their muscles and show us what they are made of.
So a year has passed and has much changed? Are [...]

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The chat: We hate social media mashup

Posted on 23. Jul, 2010 by phaedrus.

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Aurora has dived into the social media ocean head first and can’t wait for the ripples to reach you. We recently posted six home-made videos on our own YouTube channel, ironically named We Hate Social Media. At Aurora we don’t hate social media, far from it in fact. Some of us are positively geeky about [...]

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Where there is smoke there is desire

Posted on 21. Jul, 2010 by neilcrump.

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I want to share my insights on the crazy world of smoking and the business of getting people to stop, officially known as smoking cessation. I am well placed to write this post because not only did I work on a prescription smoking cessation medicine and its European launch for two years, I also supported [...]

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Old Spice, New Spice, and a great copycat

Posted on 17. Jul, 2010 by neilcrump.

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One of the most popular viral campaigns to date is weaving its magic all over the internet. It sparked conversation at the #hcsmeu tweet-up yesterday and followed up a discussion about healthcare communications and viral campaigns that the group had a few weeks ago (which I wrote up in this blog post).
The campaign du jour [...]

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Excellent new TV advert from Cancer Research UK

Posted on 11. Jul, 2010 by neilcrump.

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Just got an email from Cancer Research UK to let me know that they have a new advert that will air first in the break during Coronation Street (a popular soap here in the UK) on Monday 12 July.  On the charity’s blog post about the ad they ask for feedback on the advert and how [...]

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BP comms should focus on the environment

Posted on 24. Jun, 2010 by phaedrus.

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PR Week has reported on the BP oil spill, analysing the company’s recovery communications strategy. Click here to access the article. Aurora also wrote a blog post last week on what we could learn about social and traditional media in a crisis.
In another article in the same issue, a contribution from Solitaire Townsend, co-founder of [...]

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