Archive for 'Health'

Social media enabled GP practices

Posted on 26. Aug, 2010 by phaedrus.

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In preparation for a recent visit to my new local GP in the London Borough of Camden, I decided to check opening hours and contact details online. I was surprised and interested to see that, alongside the usual information, user comments and ratings were displayed for my convenience.
In fact, through the NHS Choices website, [...]

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Informed privacy decisions and informed openness

Posted on 14. Aug, 2010 by neilcrump.

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Ed Purkis wrote a blog post a few weeks ago that has had my mind whirling. The post read:
The author of a report which features the personal details of 100 million Facebook users says he released the information to highlight the privacy issues associated with social networking. This has received widespread media pick-up because it [...]

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Pharma comms in the age of austerity

Posted on 13. Aug, 2010 by phaedrus.

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This month’s issue of Pharmaceutical Marketing (PM) contains a fascinating look at the road ahead for the pharmaceutical industry in the age of austerity. Aurora MD and co-founder Claire Eldridge’s cover story insights are realistic yet optimistic. Click here to read the article.
With massive health service funding cuts pledged by the Lib-Cons, the pharmaceutical industry [...]

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Aurora top 20 - July 2010

Posted on 28. Jul, 2010 by phaedrus.

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With summer well under way, Aurora is making the most of the remaining (hopefully) long, hot, balmy nights. Since last month’s top 20 newsletter, our summer campaign, ‘We Hate Social Media’, has been in full swing and is now available to view at the above link. Still to come to our YouTube channel is the [...]

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HIV you heard?

Posted on 27. Jul, 2010 by Shandy.

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Reading through some of the coverage last week on the International AIDS Conference got me thinking about a poster presentation, which I did on the disease at university. I would be intrigued to read the content again as I suspect the research included would now be very much out of date.
The number of articles, [...]

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The chat: We hate social media mashup

Posted on 23. Jul, 2010 by phaedrus.

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Aurora has dived into the social media ocean head first and can’t wait for the ripples to reach you. We recently posted six home-made videos on our own YouTube channel, ironically named We Hate Social Media. At Aurora we don’t hate social media, far from it in fact. Some of us are positively geeky about [...]

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Can you see my point?

Posted on 23. Jul, 2010 by Alchemist.

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Ten percent of the UK suffers from trypanophobia, or to you and me, needle phobia - defined as the irrational fear of medical procedures involving injections or hypodermic needles.
This condition may seem fairly harmless to the 90 percent of us that aren’t affected, but for over six million people, needle phobia can pose a real [...]

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Where there is smoke there is desire

Posted on 21. Jul, 2010 by neilcrump.

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I want to share my insights on the crazy world of smoking and the business of getting people to stop, officially known as smoking cessation. I am well placed to write this post because not only did I work on a prescription smoking cessation medicine and its European launch for two years, I also supported [...]

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PR Mum – How to be duped by a three year old

Posted on 19. Jul, 2010 by PR Mum.

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This weekend I entered the world of Clown Town - a massive, indoor adventure playground for kids where weirdly there are no clowns… Arriving there at 10.00 am on a Saturday morning is always a worrying start to the weekend, but the big rotter had been invited to a double party, so it had to [...]

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Old Spice, New Spice, and a great copycat

Posted on 17. Jul, 2010 by neilcrump.

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One of the most popular viral campaigns to date is weaving its magic all over the internet. It sparked conversation at the #hcsmeu tweet-up yesterday and followed up a discussion about healthcare communications and viral campaigns that the group had a few weeks ago (which I wrote up in this blog post).
The campaign du jour [...]

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