Archive for 'Health'

Note to self

Posted on 13. Jul, 2010 by PR Mum.

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Note to self: must do better at parenting. In one week, I have missed parents evening, reversed into a nursery workers car and been told by the big rotter’s teacher that I should really try and remember the twice weekly gym kit, as they have been regularly having to lend her sports clothes from the [...]

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Excellent new TV advert from Cancer Research UK

Posted on 11. Jul, 2010 by neilcrump.

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Just got an email from Cancer Research UK to let me know that they have a new advert that will air first in the break during Coronation Street (a popular soap here in the UK) on Monday 12 July.  On the charity’s blog post about the ad they ask for feedback on the advert and how [...]

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Aurora top 20 - June 2010

Posted on 30. Jun, 2010 by phaedrus.

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What great weather we’ve been having! Even Glastonbury got showered in sun at the weekend, which is almost unheard of. The Aurora office has been hot stuff in June too, both with the heat and with buzzy activity all round. We’ve launched our summer campaign, a YouTube channel called We Hate Social Media, with some [...]

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Hay today… gone tomorrow

Posted on 18. Jun, 2010 by Shandy.

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Last night, after work, my friend and I decided to enjoy the last few hours of the sun in the park.
I spent the next hour trying to understand my friend’s various updates on her job and love life though a series of sneezes and nose-blowing episodes…she had forgotten to take an antihistamine and was having [...]

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Social media preparedness learning from the “Deepwater Horizon Incident”

Posted on 11. Jun, 2010 by phaedrus.

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British Petroleum (BP) is pumping $50 million into their campaign to rebuild their reputation in the aftermath of the recent oil spillage in the Gulf of Mexico. BP is using online methods, purchasing Google ad words, “oil” and “spill”, to direct as many internet browsers as possible to their website, which has been overhauled to [...]

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Virology in healthcare social media

Posted on 06. Jun, 2010 by neilcrump.

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As Nike’s World Cup Writes the Future (WtF) campaign, which Aurora loves, continues to trump their previous viral success, I posed the following questions to the #hcsmeu community at the week before last’s Friday (28 May 2010) tweet-up:  What are the best examples of a healthcare campaign in Europe going viral and whether we have [...]

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Aurora top 20 - May 2010

Posted on 04. Jun, 2010 by neilcrump.

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As May becomes June, and we all get ready for the summer, 2010 seems to be rocketing along at a formidable pace. Aurora welcomes Emma, a new member of our team this month, which is an exciting development at an exciting time of year. We are all geared up for the World Cup Finals, with [...]

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A not so ‘Tiny Dancer’

Posted on 04. Jun, 2010 by chiantichiara.

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Last bank holiday weekend was a weekend for weddings it would appear. A few people in the office went to them, including me. The wedding I attended was A LOT OF FUN, so much so, that I awoke the next day with the tune to Elton John’s Tiny Dancer still swirling around my head and [...]

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GUEST POST: Straight talking on NHS funding

Posted on 18. May, 2010 by neilcrump.

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We asked Jamie Holyer, MD of our public affairs partner Advocate, to assess the first few days of government and forecast what this means for medicine funding.  Here is what he had to say… 
After what has been one of the most interesting few weeks in Westminster that anyone can remember the stark reality of the restricted [...]

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A dog’s life for NHS funding

Posted on 13. May, 2010 by Claire.

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Our new Tory Liberal coalition Government has today announced their health policy, the focus of which is to maintain NHS spending with real term increases. The media reports that this will keep the budget in line with inflation at the current £100 billion annual spend.  So as anticipated, the NHS will no longer grow at [...]

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