Aurora Comms Blog

The search begins

Posted on 27. Oct, 2009 by Handbaglady.

Hayley from Bexhill-on-Sea has Progeria. She is one of only two children in the UK with this rare disease. Hayley has won a prestigious Children of Courage award and has appeared in a number of documentaries about the disease. She’s a very brave little girl.
GLOBALHealthPR is leading the worldwide search for 150 other children [...]

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Revisiting the value of PR

Posted on 21. Oct, 2009 by Handbaglady.

When it comes to looking for the best use of marketing budgets, the research is clear and even intuitive — public relations is a more cost-effective and credible vehicle than direct-to-consumer marketing.
“We are still struggling to overcome the worst ever global financial and economic crisis since the founding of the United Nations more than 60 [...]

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The grass is always greener (or maybe not)

Posted on 08. Oct, 2009 by neilcrump.

Many of us undertaking pharmaceutical communications here in Europe think that we are on the back foot when it comes to the use of social media.  We look with green eyes at our American cousins use of social media, where direct-to-consumer promotion of prescription drugs is permitted.
Here in Blighty, the PM Society has formed a [...]

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Aurora top 20 - September 2009

Posted on 02. Oct, 2009 by phaedrus.

As we experience a very welcome final blast of summer sunshine, the end of September marks the shift into Autumn and, with the start of new school and university terms and the onset of colder weather and darker nights, a season of new and different health issues for everyone, including the media, to deal with.

Movers [...]

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The good, the bad and the unknown

Posted on 04. Sep, 2009 by Handbaglady.

Cholesterol-related news and advice continues to feature heavily in the UK media. The general public is fed a constant stream of media stories about exercise, lifestyle and ever changing advice about what they should or shouldn’t eat and drink. With cholesterol-lowering or more accurately low-density lipoprotein cholesterol (LDL-C) in particular, there has been a shift [...]

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Town hall meetings get interesting…

Posted on 20. Aug, 2009 by Handbaglady.

A very interesting thing is happening across America at the moment – people are very publicly voicing their opinions about an issue that affects every single one of their population – healthcare.
President Obama’s plans for healthcare reform have lead to widespread debate, criticism and media scrutiny but the debate about healthcare is not new – [...]

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Jonathan Edwards was a toddler once you know…

Posted on 19. Aug, 2009 by neilcrump.

The cover story of August’s Pharmaceutical Marketing is entitled ‘Small Steps’.  It’s a really smart status update article about web 2.0 engagement by the pharma industry. Chris Ross asked our very own NW1er for Aurora’s perspective on the way the (track and) field of social media use is shaping up.
As pointed out in the article, [...]

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Eat, drink and be merry… and keep your men around!

Posted on 19. Aug, 2009 by Ze Frollein.

Wherever you go, whatever you do, read or watch, there is no place in this country where you aren’t bombarded with news, information and advice on what to eat, what not to eat, when to eat, how to eat and, most importantly, how to shed pounds whilst eating….
If you are one of those people who [...]

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And the blows keep on coming

Posted on 12. Aug, 2009 by Handbaglady.

The NHS finds itself slap bang in the middle of a political storm in the US as Republicans use our healthcare system to attack President Obama’s proposals for broader government involvement in healthcare provision.
The trouble is that arguments are becoming more and more outlandish, emotive and downright inaccurate.  Republican Chuck Grassley (the most senior Republican [...]

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Flu on your doorstep

Posted on 20. Jul, 2009 by neilcrump.

Unless you have been off the planet for the last few months you cannot have failed to notice that swine flu has reached pandemic status and has well and truly arrived on our doorstep. NHS Choices estimates that last week there were 55,000 new cases of swine flu here in the UK and sadly 29 [...]

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