Aurora Comms Blog

Everyone’s talking about it

Posted on 01. Sep, 2010 by chiantichiara.

Has this ever happened to you or is it just me? When you finally decide you want to buy something – a new pair of trainers or a handbag or even a car – you suddenly notice that most of the people around you are sporting or driving the object of your desire. Why is [...]

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Pharma comms in the age of austerity

Posted on 13. Aug, 2010 by phaedrus.

This month’s issue of Pharmaceutical Marketing (PM) contains a fascinating look at the road ahead for the pharmaceutical industry in the age of austerity. Aurora MD and co-founder Claire Eldridge’s cover story insights are realistic yet optimistic. Click here to read the article.
With massive health service funding cuts pledged by the Lib-Cons, the pharmaceutical industry [...]

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We hate social media bloopers

Posted on 04. Aug, 2010 by neilcrump.

In the making of our ‘We Hate Social Media’ videos the Aurora team had to put themselves in front of a camera…

We put ourselves through this ‘ordeal’ because we believe that it is time for pharma companies to embrace social media with rigour and make a valuable contribution to the global health discussion that is [...]

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Cut people some slack *please*

Posted on 29. Jul, 2010 by neilcrump.

Back in August last year I wrote a post about how we were at the ‘toddler’ stage for the use of social media by pharma companies and that a few elite athletes were starting to flex their muscles and show us what they are made of.
So a year has passed and has much changed? Are [...]

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Aurora top 20 - July 2010

Posted on 28. Jul, 2010 by phaedrus.

With summer well under way, Aurora is making the most of the remaining (hopefully) long, hot, balmy nights. Since last month’s top 20 newsletter, our summer campaign, ‘We Hate Social Media’, has been in full swing and is now available to view at the above link. Still to come to our YouTube channel is the [...]

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More on why we hate social media

Posted on 02. Jul, 2010 by phaedrus.

The We Hate Social Media videos continued to roll out this week, covering the challenges faced by the pharmaceutical industry when engaging in social media.
There are six videos here to view. Neil introduced the topic, then Claire spoke about appropriateness. Now Sian has covered regulations, Sarah discussed the risks involved, Aaron explored the issue of [...]

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Aurora top 20 - June 2010

Posted on 30. Jun, 2010 by phaedrus.

What great weather we’ve been having! Even Glastonbury got showered in sun at the weekend, which is almost unheard of. The Aurora office has been hot stuff in June too, both with the heat and with buzzy activity all round. We’ve launched our summer campaign, a YouTube channel called We Hate Social Media, with some [...]

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Virology in healthcare social media

Posted on 06. Jun, 2010 by neilcrump.

As Nike’s World Cup Writes the Future (WtF) campaign, which Aurora loves, continues to trump their previous viral success, I posed the following questions to the #hcsmeu community at the week before last’s Friday (28 May 2010) tweet-up:  What are the best examples of a healthcare campaign in Europe going viral and whether we have [...]

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Aurora top 20 - May 2010

Posted on 04. Jun, 2010 by neilcrump.

As May becomes June, and we all get ready for the summer, 2010 seems to be rocketing along at a formidable pace. Aurora welcomes Emma, a new member of our team this month, which is an exciting development at an exciting time of year. We are all geared up for the World Cup Finals, with [...]

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GUEST POST: Straight talking on NHS funding

Posted on 18. May, 2010 by neilcrump.

We asked Jamie Holyer, MD of our public affairs partner Advocate, to assess the first few days of government and forecast what this means for medicine funding.  Here is what he had to say… 
After what has been one of the most interesting few weeks in Westminster that anyone can remember the stark reality of the restricted [...]

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