Archive for 'Industry'
2010 starts with global growth: GLOBALHealthPR expands Eurasia presence
Posted on 04. Jan, 2010 by Handbaglady.
Further to last year’s new additions, Aurora’s international network, GLOBALHealthPR, the largest independent public relations organisation dedicated exclusively to health and medical communications worldwide, has announced a further expansion, this time in Eurasia by welcoming Optimum Brand in Turkey (www.optimumbrand.com) and Mediamedic Communications (www.mediamedichealth.com) in India.
With both Optimum Brand and Mediamedic, GLOBALHealthPR amplifies its level [...]
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Please sir, I want some more
Posted on 14. Dec, 2009 by neilcrump.
In Charles Dickens’s second novel his plucky young orphan hero Oliver Twist tells the workhouse Master, bowl in hand, that he wants “some more”. The incredulous Master exclaims “What?” and Oliver repeats his opener: “Please sir, I want some more”. As we all know from the story, all hell breaks loose and poor Oliver ends [...]
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Brand and deliver….
Posted on 11. Nov, 2009 by Ze Frollein.
We live in a branded world. These brands influence our decisions, inform our expectations, and, if they are good brands, add value. A brand that delivers creates advocates; a brand that disappoints can result in lifelong avoidance. So, with this power to be harnessed, the question is, in the pharmaceutical arena, what does branding actually [...]
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Sidewikis – get your head around them (fast)
Posted on 14. Oct, 2009 by neilcrump.
Just when you thought you had got to grips with the latest social media tool another one comes along. This latest one is from Google, it is called Sidewiki, and if you work in any realm of communications, you need to get your head around it quickly. This isn’t like Twitter, where you can choose [...]
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David v Goliath
Posted on 13. Oct, 2009 by Handbaglady.
Here’s a great US article on choosing a marketing services agency – big v. small… It’s what we’ve always said here at Aurora, it’s all about the people and being a true extension of the client’s team. Aurora’s focus has always been making sure our clients are happy.
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The grass is always greener (or maybe not)
Posted on 08. Oct, 2009 by neilcrump.
Many of us undertaking pharmaceutical communications here in Europe think that we are on the back foot when it comes to the use of social media. We look with green eyes at our American cousins use of social media, where direct-to-consumer promotion of prescription drugs is permitted.
Here in Blighty, the PM Society has formed a [...]
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Jonathan Edwards was a toddler once you know…
Posted on 19. Aug, 2009 by neilcrump.
The cover story of August’s Pharmaceutical Marketing is entitled ‘Small Steps’. It’s a really smart status update article about web 2.0 engagement by the pharma industry. Chris Ross asked our very own NW1er for Aurora’s perspective on the way the (track and) field of social media use is shaping up.
As pointed out in the article, [...]
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Three out of three
Posted on 30. Jul, 2009 by PR Mum.
The Communiqué Awards have recognised and rewarded excellence in healthcare communications since 1998 and have become a highlight in the industry calendar. Entering the Awards for the first time, we were thrilled to be shortlisted as a finalist in three out of three categories: Best International PR Campaign, Best Small Consultancy and Young Achiever of [...]
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Latest dose of pharma-bashing
Posted on 23. Jul, 2009 by Handbaglady.
GSK has become the latest focus of media and political scrutiny, scepticism and criticism this week; they stand accused of profiteering from the recent swine flu crisis.
Yet again the pharmaceutical industry is painted as heartless and greedy, only thinking about profits and shareholders. The company’s half year update showed a big increase in demand for [...]
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High definition blogging!
Posted on 11. Jun, 2009 by neilcrump.
The pharmaceutical trade press here in the UK is ablaze with feature articles and commentary on web 2.0 at the moment. Even our very own Aurora NW1er wrote an article for the May issue of PharmaTimes,* as well as writing about web 2.0 on everyone’s favourite blog [:+)]. Our own Phaedrus has also posted recently [...]
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Sidewikis – get your head around them (fast)
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No shortcuts
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Undue ‘switch bashing’ or a genuine concern?
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I am stopping TB!
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Hot under the collar
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NW1er: Good job when you read this: http://news.bbc.co.uk...
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Garry Warburton: Let me ask you a question in return. How confident...
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Claire: I was so upset by this news Chiara. I checked and ...
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chiantichiara: You're exactly right Claire, unless you make the f...
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