Aurora Comms Blog

Everyone’s talking about it

Posted on 01. Sep, 2010 by chiantichiara.

Has this ever happened to you or is it just me? When you finally decide you want to buy something – a new pair of trainers or a handbag or even a car – you suddenly notice that most of the people around you are sporting or driving the object of your desire. Why is [...]

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Children with rare ageing disease ‘found’ through global media campaign

Posted on 23. Aug, 2010 by Handbaglady.

Further to my post last October about the launch of GLOBALHealthPR’s awareness campaign ‘Find the other 150′ I am now pleased to announce the fantastic results…
Thirteen new children from seven countries with the rapid ageing disease Progeria have been found as a direct result of the campaign, bringing the total known cases in the world [...]

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Happy first birthday #hcsmeu

Posted on 13. Aug, 2010 by phaedrus.

Birthday wishes from the members of the #hcsmeu twitter group, as it reaches one year of age:

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Pharma comms in the age of austerity

Posted on 13. Aug, 2010 by phaedrus.

This month’s issue of Pharmaceutical Marketing (PM) contains a fascinating look at the road ahead for the pharmaceutical industry in the age of austerity. Aurora MD and co-founder Claire Eldridge’s cover story insights are realistic yet optimistic. Click here to read the article.
With massive health service funding cuts pledged by the Lib-Cons, the pharmaceutical industry [...]

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Aurora austerity makes cover story

Posted on 13. Aug, 2010 by neilcrump.

Aurora MD Claire Eldridge wrote the cover story for the latest issue of Pharmaceutical Marketing magazine. In the article Claire writes about the state of the public finances, the impact on the NHS, and how pharma should, in our view, respond.

Read the article online here:
http://www.pmlive.com/find_an_article/allarticles/categories/General/2010/august/features/sink_or_swim

Posted via email from auroracomms’s posterous [...]

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Aurora top 20 - July 2010

Posted on 28. Jul, 2010 by phaedrus.

With summer well under way, Aurora is making the most of the remaining (hopefully) long, hot, balmy nights. Since last month’s top 20 newsletter, our summer campaign, ‘We Hate Social Media’, has been in full swing and is now available to view at the above link. Still to come to our YouTube channel is the [...]

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HIV you heard?

Posted on 27. Jul, 2010 by Shandy.

Reading through some of the coverage last week on the International AIDS Conference got me thinking about a poster presentation, which I did on the disease at university. I would be intrigued to read the content again as I suspect the research included would now be very much out of date.
The number of articles, [...]

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The chat: We hate social media mashup

Posted on 23. Jul, 2010 by phaedrus.

Aurora has dived into the social media ocean head first and can’t wait for the ripples to reach you. We recently posted six home-made videos on our own YouTube channel, ironically named We Hate Social Media. At Aurora we don’t hate social media, far from it in fact. Some of us are positively geeky about [...]

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Can you see my point?

Posted on 23. Jul, 2010 by Alchemist.

Ten percent of the UK suffers from trypanophobia, or to you and me, needle phobia - defined as the irrational fear of medical procedures involving injections or hypodermic needles.
This condition may seem fairly harmless to the 90 percent of us that aren’t affected, but for over six million people, needle phobia can pose a real [...]

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PR Mum – How to be duped by a three year old

Posted on 19. Jul, 2010 by PR Mum.

This weekend I entered the world of Clown Town - a massive, indoor adventure playground for kids where weirdly there are no clowns… Arriving there at 10.00 am on a Saturday morning is always a worrying start to the weekend, but the big rotter had been invited to a double party, so it had to [...]

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