As a healthcare communicator and tireless health news media monitor, I have developed a thick skin in response to some health, medical, pharma and science reporting, and an ability to cancel out Sunday’s “coffee gives you cancer” story with Monday’s “coffee cures your cancer” story, happily believing, on Tuesday, that coffee and cancer have no [...]
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In Charles Dickens’s second novel his plucky young orphan hero Oliver Twist tells the workhouse Master, bowl in hand, that he wants “some more”. The incredulous Master exclaims “What?” and Oliver repeats his opener: “Please sir, I want some more”. As we all know from the story, all hell breaks loose and poor Oliver ends [...]
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The rotters are full of Christmas spirit. Letters to Father Christmas have been sent and the postie’s (dad’s) best Arsenal socks set aside for their stockings. Their much loved dwarf fibre optic Christmas tree has been resurrected from the depths of the garden shed and drowned in lights and decorations. Today was the big rotters [...]
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Writing this month’s Aurora top 20 got me thinking about mental health issues and how this is managed in the UK. A range of opinions and challenges exist in this area, making it a complicated one for all involved. Below I explore the topic in some more depth.
Prevalence and approach
In the year 2000 one in [...]
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The Aurora team has written about the Google sidewiki on this blog and in the UK trade media in the last few months.
In my Aurora blog post on 14 October I wrote…
… that Google released the sidewiki gadget with no way to monitor it (with something like Google Alerts). This means that to check if [...]
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Chatterings are afoot – Sidewikis have burst on to the Web 2.0 scene and colleagues in pharmaceutical communications are talking: what are they, what are the implications and what can we do? Aurora’s very own Neil Crump has immersed himself in the ‘sidewikiverse’ and has been providing some top tips for companies facing this conundrum.
Recently [...]
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We live in a branded world. These brands influence our decisions, inform our expectations, and, if they are good brands, add value. A brand that delivers creates advocates; a brand that disappoints can result in lifelong avoidance. So, with this power to be harnessed, the question is, in the pharmaceutical arena, what does branding actually [...]
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The nights are drawing in, the clocks have gone back (or anti-clockwise to avoid confusion) and hats and scarves are at the ready as temperatures drop and cheeks become rosy. To keep warm and healthy this season, the Aurora team have lots of social jollities planned as well as a very busy working run-up to [...]
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Hayley from Bexhill-on-Sea has Progeria. She is one of only two children in the UK with this rare disease. Hayley has won a prestigious Children of Courage award and has appeared in a number of documentaries about the disease. She’s a very brave little girl.
GLOBALHealthPR is leading the worldwide search for 150 other children [...]
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When it comes to looking for the best use of marketing budgets, the research is clear and even intuitive — public relations is a more cost-effective and credible vehicle than direct-to-consumer marketing.
“We are still struggling to overcome the worst ever global financial and economic crisis since the founding of the United Nations more than 60 [...]
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Sidewikis – get your head around them (fast)
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No shortcuts
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Undue ‘switch bashing’ or a genuine concern?
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I am stopping TB!
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Hot under the collar
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NW1er: Good job when you read this: http://news.bbc.co.uk...
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Garry Warburton: Let me ask you a question in return. How confident...
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Claire: I was so upset by this news Chiara. I checked and ...
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chiantichiara: You're exactly right Claire, unless you make the f...
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