Aurora Comms Blog

The We Hate Social Media videos continued to roll out this week, covering the challenges faced by the pharmaceutical industry when engaging in social media.
There are six videos here to view. Neil introduced the topic, then Claire spoke about appropriateness. Now Sian has covered regulations, Sarah discussed the risks involved, Aaron explored the issue of [...]

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What great weather we’ve been having! Even Glastonbury got showered in sun at the weekend, which is almost unheard of. The Aurora office has been hot stuff in June too, both with the heat and with buzzy activity all round. We’ve launched our summer campaign, a YouTube channel called We Hate Social Media, with some [...]

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Art is often used in healthcare communications to engage patients and those close to them to about health conditions. Quite often, we humans find it easier to show our emotions in a non-verbal form. Over the last two decades, members of the Aurora team have put exhibitions on at the Serpentine Gallery in London [...]

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Aurora understands why pharma might hate social media. Our ‘We Hate Social Media’ YouTube campaign launches today and sets out to show how hatred can be overcome and why the mantra of ‘we hate social media’ should be consigned to the bin of old ideas.
Aurora wants to help pharma folk find the love for social [...]

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PR Week has reported on the BP oil spill, analysing the company’s recovery communications strategy. Click here to access the article. Aurora also wrote a blog post last week on what we could learn about social and traditional media in a crisis.
In another article in the same issue, a contribution from Solitaire Townsend, co-founder of [...]

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Thank goodness England got through, otherwise we would have had an office of grumpy Aurorians.

Posted via email from auroracomms’s posterous

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Last night, after work, my friend and I decided to enjoy the last few hours of the sun in the park.
I spent the next hour trying to understand my friend’s various updates on her job and love life though a series of sneezes and nose-blowing episodes…she had forgotten to take an antihistamine and was having [...]

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The latest issue of Pharmaceutical Marketing (PM) is a social-media bumper-fest. Leading with an inspiring article from Alex Butler at Janssen-Cilag, it also features an enlightening piece from Terry Gault, a diabetes patient who actively engages with social media and discusses the value of community support. Aurora also features, discussing why those in our industry [...]

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British Petroleum (BP) is pumping $50 million into their campaign to rebuild their reputation in the aftermath of the recent oil spillage in the Gulf of Mexico. BP is using online methods, purchasing Google ad words, “oil” and “spill”, to direct as many internet browsers as possible to their website, which has been overhauled to [...]

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As England gears up for the start of the World Cup this Friday, there are a lot of very excited people across the country (including in my house!)
Everywhere you go, there are cut price booze offers, flags on cars and pubs, work sweepstakes, Sky HD offers etc etc. The expectations for the England team [...]

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