Aurora Comms Blog

Just when you thought you had got to grips with the latest social media tool another one comes along.  This latest one is from Google, it is called Sidewiki, and if you work in any realm of communications, you need to get your head around it quickly.  This isn’t like Twitter, where you can choose [...]

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Here’s a great US article on choosing a marketing services agency – big v. small… It’s what we’ve always said here at Aurora, it’s all about the people and being a true extension of the client’s team. Aurora’s focus has always been making sure our clients are happy.

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Hope this video of Slow Loris, courtesy of Wired, brings a smile to your face…
 
It’s Friday and we hope that you have a fun weekend lined up.

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Many of us undertaking pharmaceutical communications here in Europe think that we are on the back foot when it comes to the use of social media.  We look with green eyes at our American cousins use of social media, where direct-to-consumer promotion of prescription drugs is permitted.
Here in Blighty, the PM Society has formed a [...]

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As we experience a very welcome final blast of summer sunshine, the end of September marks the shift into Autumn and, with the start of new school and university terms and the onset of colder weather and darker nights, a season of new and different health issues for everyone, including the media, to deal with.

Movers [...]

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Whether you like it or not we live in a global celebrity culture.  In the Aurora office there are the extremes of opinion on this topic.  Some of us avidly consume the celeb rags and regularly spot them on the street, while others have a sub-zero interest. 
Despite the difference in opinion all of us were [...]

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The summer holidays are officially over. Mums and dads made a collective sigh of relief yesterday morning as their little darlings were ushered towards the school gates for the first day of the autumn term. The seven week holiday flew by much quicker than I expected and much fun was had by all. The big [...]

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Cholesterol-related news and advice continues to feature heavily in the UK media. The general public is fed a constant stream of media stories about exercise, lifestyle and ever changing advice about what they should or shouldn’t eat and drink. With cholesterol-lowering or more accurately low-density lipoprotein cholesterol (LDL-C) in particular, there has been a shift [...]

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Congratulations to the England cricket team for winning the Ashes series. After working on a cricket-themed disease awareness campaign throughout the summer, the Aurora team has been following the action avidly and for some in the office, with a new found interest. It’s always lovely to beat the Aussies!
Movers and Shakers
The summer is a notoriously [...]

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A very interesting thing is happening across America at the moment – people are very publicly voicing their opinions about an issue that affects every single one of their population – healthcare.
President Obama’s plans for healthcare reform have lead to widespread debate, criticism and media scrutiny but the debate about healthcare is not new – [...]

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