The cover story of August’s Pharmaceutical Marketing is entitled ‘Small Steps’. It’s a really smart status update article about web 2.0 engagement by the pharma industry. Chris Ross asked our very own NW1er for Aurora’s perspective on the way the (track and) field of social media use is shaping up.
As pointed out in the article, [...]
Continue Reading
Wherever you go, whatever you do, read or watch, there is no place in this country where you aren’t bombarded with news, information and advice on what to eat, what not to eat, when to eat, how to eat and, most importantly, how to shed pounds whilst eating….
If you are one of those people who [...]
Continue Reading
The NHS finds itself slap bang in the middle of a political storm in the US as Republicans use our healthcare system to attack President Obama’s proposals for broader government involvement in healthcare provision.
The trouble is that arguments are becoming more and more outlandish, emotive and downright inaccurate. Republican Chuck Grassley (the most senior Republican [...]
Continue Reading
First we had mad cow disease, then bird flu and now swine flu. What is this, farmageddon? While of course it is a serious health concern for those affected, we thought a light-hearted opener might be just the tonic to counter the doom and gloom of swine flu stories that have, once again, dominated every [...]
Continue Reading
The Communiqué Awards have recognised and rewarded excellence in healthcare communications since 1998 and have become a highlight in the industry calendar. Entering the Awards for the first time, we were thrilled to be shortlisted as a finalist in three out of three categories: Best International PR Campaign, Best Small Consultancy and Young Achiever of [...]
Continue Reading
It’s nearly the end of the first week of the summer school holidays and I’m already exhausted after three days with the rotters. With another six long weeks to go, I was pleased to hear that children who run around all day fall asleep faster and have a better night’s rest. A study of more [...]
Continue Reading
GSK has become the latest focus of media and political scrutiny, scepticism and criticism this week; they stand accused of profiteering from the recent swine flu crisis.
Yet again the pharmaceutical industry is painted as heartless and greedy, only thinking about profits and shareholders. The company’s half year update showed a big increase in demand for [...]
Continue Reading
Unless you have been off the planet for the last few months you cannot have failed to notice that swine flu has reached pandemic status and has well and truly arrived on our doorstep. NHS Choices estimates that last week there were 55,000 new cases of swine flu here in the UK and sadly 29 [...]
Continue Reading
2009 is shaping up to be a busy and exciting year for GLOBALHealthPR, the largest independent public relations organisation dedicated exclusively to health and medical communications worldwide.
The network has opened new offices, launched a second edition of the popular Global Guide to Pharma Marketing Codes and announced its partnership with a leading research organisation.
GLOBALHealthPR has [...]
Continue Reading
The number of UK cases of swine flu has topped 2,500 and primary care trusts are to set up antiviral drug distribution centres and swine flu testing clinics amid fears that the infection could spread out of control. The headlines recapture my attention as swine flu has arrived in Crouch End. One of the local [...]
Continue Reading
-
Sidewikis – get your head around them (fast)
-
No shortcuts
-
Undue ‘switch bashing’ or a genuine concern?
-
I am stopping TB!
-
Hot under the collar
-
NW1er: Good job when you read this: http://news.bbc.co.uk...
-
Garry Warburton: Let me ask you a question in return. How confident...
-
-
Claire: I was so upset by this news Chiara. I checked and ...
-
chiantichiara: You're exactly right Claire, unless you make the f...
Loading ...