Aurora Comms Blog

Request to #hcsmeu community: At the London #hcsmeu drinks last Wednesday (6 June), I suggested to the assembled group that it would be really useful if the person that submitted a question for the Friday tweet-up also took on the voluntary role of writing up the discussion and posts it up in their own web [...]

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As Nike’s World Cup Writes the Future (WtF) campaign, which Aurora loves, continues to trump their previous viral success, I posed the following questions to the #hcsmeu community at the week before last’s Friday (28 May 2010) tweet-up:  What are the best examples of a healthcare campaign in Europe going viral and whether we have [...]

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As May becomes June, and we all get ready for the summer, 2010 seems to be rocketing along at a formidable pace. Aurora welcomes Emma, a new member of our team this month, which is an exciting development at an exciting time of year. We are all geared up for the World Cup Finals, with [...]

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Last bank holiday weekend was a weekend for weddings it would appear. A few people in the office went to them, including me. The wedding I attended was A LOT OF FUN, so much so, that I awoke the next day with the tune to Elton John’s Tiny Dancer still swirling around my head and [...]

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In keeping with our national obsession with booze….most of the papers, including The Times, Independent, Daily Telegraph, Daily Mail and Daily Mirror reported today on NICE launching new guidance on preventing harmful binge drinking. NICE said alcohol must become less affordable and harder to obtain.
The guidance does not recommend a minimum price but [...]

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The jokey image of the Englishman in summer, with a handkerchief on his head and painful looking sunburn is obviously an all too common reality. Today’s news that skin cancer is killing more men than women comes as no surprise. Not only are men not used to slathering themselves in creams like women, but they [...]

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We sent this tweet last night:

@PhilBaumann Zuckerberg was on BBC main news re change to
FB privacy settings http://ow.ly/1Qmlh ^NC #hcsmeu #hcsm

We would encourage you to check your Facebook privacy settings now that it is easier to undertake. Make sure you have your privacy set to meet your requirements: whether you want to lock it down or open [...]

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Internal communications and sharing of information is a huge challenge. I run an agency and it is often really challenging to share information around a team of people all sitting in the same open plan office. As you highlight for siloed global pharma it presents an enormous challenge. If this could be [...]

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The World Cup is back and last Friday saw Team Aurora draw our teams in a sweepstake.  Our office is full of football lovers and even those not all that bothered by football (like me) will be drawn in. This brilliant Nike advert sums up beautifully what the World Cup is all about.  This is [...]

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YouTube is five years old. When I heard the news I thought only five years! It is hard to remember a world without it. This celebratory video is great, full of Brits and our monarch. It also has the ‘Charlie bit my finger’ clip which I love. Enjoy a whole five [...]

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