Aurora Comms Blog

Revisiting the value of PR

Posted on 21. Oct, 2009 by Handbaglady in Communications, Health

When it comes to looking for the best use of marketing budgets, the research is clear and even intuitive — public relations is a more cost-effective and credible vehicle than direct-to-consumer marketing.

“We are still struggling to overcome the worst ever global financial and economic crisis since the founding of the United Nations more than 60 years ago,” UN Secretary-General, Ban Kai-moon announced recently. In the midst of this turmoil in the economy, companies in all industries are using more discretion with their marketing budget, healthcare companies in particular.

Global pharmaceutical marketers must take a hard look at the ROI derived from their portfolio of marketing tools, including public relations. More so than other tactics, PR seeks to engage audiences through a variety of ways that “show” - not just tell - what a company is doing.

Click here to view a report revealing what the partners of GLOBALHealthPR say about the role of healthcare PR in today’s economy and how healthcare marketers can best use their budget to maximise ROI. Aurora is pleased to be the UK partner of GLOBALHealthPR.

Tags: aurora, evaluation, GLOBALhealthPR, our network, RoI